Marketing

• Developed and executed corporate brand strategy and integrated marketing campaigns to enhance market positioning. (Coax Insights)
• Developed and implemented customer segmentation models, identifying key audience insights to inform/refine marketing campaigns and corresponding lead generation. (Coax Insights, Suburban Propane)
• Managed content strategy, creating compelling content including blogs, whitepapers, social media posts/reels, and event collateral. (Coax Insights)
• Analyzed & drove marketing KPIs, SEO and site analytics, ensuring data-driven marketing and site strategies. (Coax Insights)
• Implemented CRM lead automation. (Coax Insights)
• Managed and launched customer experience and market research projects to inform enhancements in brand strategy, product development, and CX. (Coax Insights, Chubb Insurance, Chubb & Sons)
• Conducted primary qualitative and quantitative research and synthesized secondary data sources to explore and inform successful entry into new market segments. (Chubb & Sons)
• Managed nationwide email marketing communications, ensuring brand consistency across hundreds of email marketing campaigns per year for corporate, regional, and subsidiary outreach. (Chubb & Sons)
• Led the design and launch of e-newsletters, optimized engagement through A/B testing and audience segmentation.(Chubb & Sons)
• Developed and executed regional and national marketing programs, utilizing direct mail and print marketing strategies. (Suburban Propane)
• Led customer acquisition and retention initiatives, measuring program ROI and optimizing engagement. (Suburban Propane)
• Outlined and executed strategic marketing plan and budget for retail outlets, including support for special marketing events such as Grand Openings. (HomeTown Hearth & Grill)
• Maintained internal sales & channels sales support website content, providing up-to-date marketing resources for sales teams. (Suburban Propane, Applix)
• Managed trade shows, user conferences, and partner events to support sales efforts and generate awareness. (Applix)

All items below created for Coax Insights campaigns & used with permission

Social media campaign images

Carol is an independent thinker with a thorough knowledge of the marketing discpline. She is exceptionally adept at integrating technology with marketing, particularly in the area of direct response. Most importantly, she understands the importance of ROI and measurement in the marketing process. A dedicated worker and team player, Carol Knox is an outstanding marketer with a strong future.

– Al Crisafulli (former manager at Suburban Propane)

I worked with Carol while she was a marketing manager in the home office at Suburban Propane and I was a field sales manager. I found Carol to be extremely sensitive to field needs, always going out of her way to help and support me in any way possible. She is a software genius with the patience of a saint when working with and teaching others in the realm of database management.

– Jody Pugh (former internal client at Suburban Propane)

I found Carol’s work to be of exceptional integrity and creativity. She had a great rapport with our clients and an in-depth knowledge of the resolutions needed to solve any problems with which she was presented. Her work was meticulous and she could conceive and produce any program even if she was given the barest of details.

– Suzanne Hoffman (former manager at Applix)

Carol serves in multiple roles within home office marketing, but a principal one is facilitating electronic communications … on behalf of three strategic business units and corporate administration…

Carol works closely with the business to establish advance schedules, but many times, on short notice, she has managed multiple unplanned requests to satisfy various constituents.

As a former internal customer, I found that one of Carol’s strongest attributes is avoiding “no, we can’t” in favor of “we have a few challenges, but let’s figure out how.” This made her a solid resource to call upon on numerous occasions and provided great peace of mind to her customers.

– Pete Spicer (former internal client at Chubb)